Downtown Long Beach’s biggest Halloween Bash — it’s a whole season of spooky anticipation. By the time late October hits, Downtown’s Fright Fest will take over Pine Avenue and The Promenade between Broadway and 3rd Street with the ultimate Halloween street party!
The all-day, family-friendly festival happens Saturday, Oct. 25 from 2 to 10 PM, giving families and friends plenty of time to share thrills, chills, and scares. Those 21 and over will be able to share a toast or two, as Downtown’s Fright Fest will be a designated Entertainment Zone (EZ Sip) event, where participating businesses will be serving drinks you can enjoy throughout the event footprint.
This massive Halloween event, brought to you by the Downtown Long Beach Alliance in collaboration with Baby Bros Pizza, Horrorville, and Halloween Depot, features live music, food, drink, goodies from local vendors, scare actors creeping up on you all day, and the kind of spooky-fun vibe that lets you know Halloween is just around the corner.
Costumes are encouraged! By dressing up at Downtown’s Fright Fest, you and your crew will bring even more energy to the hauntingly fun atmosphere! Don’t forget to swing by the pumpkin patch for a group photo to capture your costumes in all their frightfulness.
Downtown’s Fright Fest is free to enter all day and night, but if you’re a grown-up ghoul (21 or older), purchase the special all-access wristband. From 6 to 10 PM, it’s your key to hauntingly fun activities, exclusive Halloween experiences, and themed specials inside Downtown’s participating bars and businesses.
📍Downtown’s Fright Fest map is here — see where to find participating businesses, live music, the pumpkin patch, the car display, and the Halloween Depot Vendor Village with 40+ vendors across Pine & Promenade. 🎶🎃👻
🍸 21+ wristbands available at entrances
More exciting Downtown’s Fright Fest details will be revealed as the event draws near, including special guest appearances, contests, and exclusive giveaways that will help make this a party you’ll never forget. You and your fellow Halloween thrill-seekers won’t want to miss this one.
Mark your calendar for Oct. 25, make your trick-or-treat trip to Downtown’s Fright Fest, and start your Halloween week in frighteningly fun fashion. Visit the event page here for more details.
Entertainment at Downtown’s Fright Fest
Towering Aeriel Butterflies on stilts will glide through the crowd, bringing a bit of spooky magic to every corner, while kid-friendly activities, including face painting and balloon twisting on Pine Ave, will keep the little ones smiling and entertained. Explore a pumpkin patch (also on Pine) perfect for photos and festive fun, then wander through the car display on the Promenade featuring tricked-out rides with spooky flair.
Don’t miss the Halloween Depot, hosting 40+ local vendors offering themed treats, crafts, and creepy-cool finds. Costumes are highly encouraged — come dressed to impress and be part of the spectacle as Pine Ave & the Promenade comes alive with the spirit of the season!
Live Music
📍 Pine Avenue 📍 Live Music
- Urban Society Long Beach embodies community, culture, and celebration. Known for its R&B-themed brunches and local events, the group will kick off Fright Fest from 2 to 4:30 PM, bringing signature good vibes and energy to get the party started on Pine Avenue.
- And then from 4:30 to 10 PM, the night heats up with a lineup curated by Halloween aficionados @babybrospizzalbc — featuring live music and DJ sets from DJ La Rok, Pimp Bizkit, DJ Irony, DJ Jackie Beats and more that bring energy, creativity, and a little seasonal mischief. Expect killer beats, surprise moments, and an atmosphere that keeps the party going long after the sun goes down.
📍 The Promenade 📍 Live Music
- From 2 to 4 PM, NiceGuyxVinny — a Long Beach favorite with deep ties to the L.A. music scene and roots in New Jersey — brings a refined taste and broad musical awareness to the Promenade. His sets blend R&B, funk, and soulful grooves with a local touch that captures the city’s rhythm.
- Then from 4 to 10 PM, DJ BSelecta (aka Brandi Stevens) takes over with her signature high-energy, open-format sound — mixing Hip Hop, R&B, Dancehall, and Funk into seamless sets that keep the vibe electric and the crowd on its feet.
Sips, Snacks & Spirits
📍 Pine Avenue 📍
- Baby Bros Pizza (Purple 🟣 EZ Sip Sticker) – A Downtown favorite for hearty slices, wings, and comforting pizza classics.
- Shannon’s on Pine (Green 🟢 EZ Sip Sticker) – A beloved Irish sports pub on Pine Ave. serving up neighborhood vibes, classic bar fare, and late-night energy.
- Altar Society Brewing & Coffee Co. (Gold 🌕 EZ Sip Sticker) – Housed in the historic Masonic Temple on Pine Ave, this craft brewpub brings community, craft beer, bites and creative energy to Pine Avenue.
- Agaves (Blue 🔵 EZ Sip Sticker) – Authentic Mexican restaurant and tequila bar in the heart of Downtown Long Beach.
📍 The Promenade 📍
- Dog Haus (Yellow 🟡 EZ Sip Sticker) – The Promenade’s go-to spot for gourmet hot dogs, sausages, bold burgers, and a lively beer garden experience.
- ISM Brewing & Kitchen (Teal 🌊 EZ Sip Sticker) – A modern brewpub right on the Promenade offering handcrafted ales, elevated eats, and a welcoming local hangout with a dog-friendly patio.
- The Ordinarie Tavern (Red 🔴 EZ Sip Sticker)– A staple Promenade destination that hosts live music, curated menus, and immersive seasonal popups, including their current takeover, Black Lagoon.
- El Viejon (Orange 🟠 EZ Sip Sticker) – Serving Nayarit-style mariscos, sushi, and Mexican coastal flavors with bold flair.
- Broken Spirits (Black ⚫ EZ Sip Sticker) – Will be setting up within the EZ Sip footprint on The Promenade serving up delicious bevs with a Halloween spirit.
